On 29th January 2017 BBC Countryfile program featured Henry Iddon shooting the final image, a portrait of climber Shauna Coxsey MBE, for his Instanto Outdoors exhibition at Keswick Museum and Art Gallery. The program was watched by 7.29 million viewers.
The ‘Instanto Outdoors’ project was funded by Arts Council England. It involved shooting contemporary rock climbing landscapes and outdoor sports using a 10×12 inch plate camera previously owned and used by the pioneers of the genre, George and Ashley Abraham, in the late 1800’s and early 1900’s. The camera is an Underwood ‘Instanto’ made in Birmingham around 1890.
The exhibition ran from 14th January until 12th May 2017